‘Once a Seychellois, always a Seychelles’ is the catchphrase that brand the Tourism Ambassadors, a new concept launched in January by the Seychelles Tourism Board.
The Tourism Ambassadors are Seychellois living and working overseas who are promoting and continuously helping to develop Seychelles as a tourist destination.
They work alongside the overseas Seychelles Tourist Offices and marketing teams and provide an added boost to marketing efforts due to their own contacts and local knowledge of their area.
Following the initial appointment of 14 Tourism Ambassadors in January, a second group was announced in March at the ITB trade fair in Berlin, Germany.
The new appointments were announced by Vice President Joseph Belmont.
“We shall continue to identify more Seychellois living and working overseas and propose to them to become part of the Seychelles Tourism Ambassadors Programme” said Vice President Belmont.
The Seychelles’ director of tourism marketing, Alain St Ange, on his part said that empowering Seychellois in the four corners of the world to promote Seychelles remains a novel idea and one that the tourism board will continue to develop.
“It is encouraging to see so many Seychellois nationals themselves making the approach to become a Tourism Ambassador and in so doing, express their wish to work for Seychelles,” Mr. St Ange said.
Meanwhile, the Seychelles Tourism Board has appointed Sharen Venus as its Tourism Ambassadors' correspondent.
