Seychelles rolls out its Seven Wonders of the World campaign
by STB

Following hard on the heels of its successful ‘From the Big Five to the Best Five’ campaign, the Seychelles Tourism Board is moving to consolidate increasing public awareness of its unique selling propositions with a new campaign due to be rolled out on forthcoming STB promotional tours.

The new campaign makes powerful connections between the various wonders of the world such as the Great Wall, Pyramids etc and Seychelles’ own diverse natural attributes.

“This new campaign is another way of focusing attention on all that Seychelles has to offer to visitors.  Traditionally we have been seen as a sun, sea and sand destination but increasingly, through campaigns such as these, we are showing consumers in many different markets that Seychelles offers awesome diversity,” states the new Chief Executive Officer of STB, Alain St Ange.

“We are operating in a very competitive global environment and so it is important that we bring all our resources to bear in this race for market share. It is also important that we cooperate fully and innovatively with our partners on the African continent to make full use of regional synergies.”

While Seychelles tourism has traditionally concentrated on promoting its icons such as the Coco-de Mer and its magnificent granite boulders, Seychelles’ recent promotional campaigns have increasingly focused on raising the profile of its many other attributes.

These include the Seychelles Blues – the mesmerising melding of the colours of the ocean with those of the sky –, the great diversity of its flora & fauna that features the giant land tortoise and the whale shark but also the world’s tiniest frog as well as the uniqueness of its cuisine.

STB sees this as an important evolution in its promotional campaigns and a way to further raise awareness among both the travel trade and consumers that the Seychelles Islands offer a grand diversity of experiences unmatched by many of its competitors, as evinced by its growing number of niche markets: golf, casinos, eco-holidays and spas.