Seychelles offers best attributes in BEST Five campaign
by STB

Seychelles has rolled out a new mini-campaign – From the Big Five to the BEST Five - that entices visitors to African wildlife destinations to then savour the best five selling points of the Seychelles Islands.

Seychelles’ Best Five are a ‘tour de force’ of all that is special about the islands: the diversity of the granite and coral islands, the many world-ranking beaches found throughout the archipelago, the sapphire seas, the year-round climate that has earned it the epithet of ‘land of perpetual summer’ and the ethnic diversity and harmony of the people.

The mini-campaign is running under the banner of the ongoing Affordable Seychelles campaign and was rolled out for the first time at the just ended Arabian Travel Market in Dubai and Indaba in South Africa.

“These attributes are as much a part and parcel of the Seychelles Experience as the Big Five are to African wildlife reserves,” states Alain St Ange, the Seychelles director of tourism marketing, “and they are free to one and all – an intrinsic part of our tourism landscape for all to enjoy.”

Apart from raising the profile of the islands’ magnificent natural attributes, the thrust of the campaign twins Seychelles with major African wildlife destinations with offers of a twin-hub vacation that will take visitors from the ‘Big Five’ of the African continent to the ‘Best Five’ of the Seychelles Islands – an ideal combination of experiences that is both magical, affordable - and unforgettable.

From Indaba, the campaign will move to other African markets, notably Kenya, Tanzania and Uganda.